> ## Content Index > Fetch the complete content index at: https://restream.io/blog/llms.txt > Use this file to discover other available public pages before exploring further. # 7 use cases for business live streams - URL: https://restream.io/blog/live-video-use-cases-for-business/ - Published: 2024-04-05T16:29:12.000Z - Updated: 2024-11-15T14:26:48.000Z - Description: Whether your live show covers industry news, product launches, webinars, in-person events, or a mix of everything, Restream’s simple yet powerful platform can make it happen. - Author: Anya Razina - Tags: Business, Restream Most companies post on social media. The best companies **build communities around their products.** Audiences on social crave video content like webinars, Q&As, demos, and launches. Smart companies across industries find Restream the simplest, most reliable way to leverage their following on LinkedIn, YouTube, X, and Instagram to drive business results. ## The best content to live stream Restream helps create and publish high-quality live videos across social platforms, inviting viewers to join a real-time conversation via comments and questions. Here are some examples. ### 1\. Webinars **Sinch** builds community by streaming industry news with live Q&As on LinkedIn. ![Sinch use case - webinars](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/snich-use-case-webinars.webp) [Click here to watch the video.](https://www.linkedin.com/events/7154230921838088192/comments/) #### Why they chose Restream: - Frictionless to join for viewers (via LinkedIn profile). - Easy to follow up with attendees. - Video replay attracts leads after the event. ### 2\. Interviews and video podcasts **Salesforce** boosts its employer brand by streaming interviews on hiring and inclusion. ![Salesforce use case - interviews and video podcasts](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/salesforce-use-case-interviews-and-video-podcasts.webp) [Click here to watch the video.](https://www.linkedin.com/events/6950873161248763904/comments/) #### Why they chose Restream: - Simple to produce. - Guest speakers can join with one click via a secure link. - Speakers can rebroadcast on their own channels and double the views. ### 3\. Product demos and how-tos **Adobe** drives adoption and community excitement with feature walkthroughs. ![Adobe use case - product demos and how-tos](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/adobe-use-case-product-demos-and-how-tos.webp) [Click here to watch the video.](https://www.youtube.com/watch?v=oT61kEPENyQ&t=598s) #### Why they chose Restream: - Seamless live chat for cross-channel community engagement. - Easy screen sharing and video clip playback. - Replay stays on YouTube, which helps SEO. ### 4\. Conferences and keynotes **Medallia** expands its impact by streaming in-person conferences worldwide. ![Medallia use case - conferences and keynotes](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/medallia-use-case-conferences-and-keynotes.webp) [Click here to watch the video.](https://www.linkedin.com/events/medalliaexperience-247160505582678925312/about/) #### Why they chose Restream: - Easy to pre-promote the event with live teasers and highlights. - Streams on 30+ social channels and the company's website. - Full HD video with slick on-brand graphics. ### 5\. Product launches **Veo** generates buzz with Apple-style live product launches. ![Veo use case - product launches](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/veo-use-case-product-launches.webp) [Click here to watch the video.](https://www.youtube.com/watch?v=6KMilobU4vo) #### Why they chose Restream: - More exciting than a blog or email. - Stays on top of followers' feeds as social platforms prioritize live content. - Pre-recorded streaming ensures polished and glitch-free videos. ### 6\. Live sales and e-commerce **Pair Eyewear** converts viewers to buyers with live shopping demos. ![Pair Eyewear use cases - live sales and e-commerce](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/pair-eyewear-use-case-live-sales-and-e-commerce.webp) [Click here to watch the video.](https://www.facebook.com/paireyewear/videos/538317798262512) #### Why they chose Restream: - Integrates with stores like Shopify and Amazon. - QR codes let viewers buy directly from streams. ### 7\. Corporate communications **Shopify** fosters teamwork with town halls on new feature releases and company news. ![Shopify use cases - corporate communications](https://storage.ghost.io/c/90/06/900668bd-2aa2-42dc-9f32-86a461fa3125/content/images/2024/04/shopify-use-case-corporate-communications.webp) #### Why they chose Restream: - Co-producers can manage the stream and live chat through a team account. - Streams to private destinations like FB workplaces or custom servers. ## Streaming is just good business | Raise brand awareness | Grow social followers | Generate leads | | ------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------- | | [89%](https://www.wyzowl.com/video-marketing-statistics/) of consumers want more videos from brands in 2024 | [51%](https://influencermarketinghub.com/live-streaming-stats/) of people are more likely to share videos than static posts | [82%](https://www.wyzowl.com/video-marketing-statistics/) of people have been convinced to purchase by a video | | Make sales | Increase adoption | Establish trust | | [77%](https://www.wyzowl.com/video-marketing-statistics/) of people have downloaded an app because of a video | [91%](https://www.wyzowl.com/video-marketing-statistics/) of people watch videos to learn more about products | [87%](https://www.wyzowl.com/video-marketing-statistics/) of consumers say video quality impacts their trust in a brand | ## A strong marketing plan includes streaming Live streaming is a key lever for businesses looking to drive brand affinity and sales. Consumer expectations for video content are increasing yearly, and your social audience is no exception. Whether your live show covers industry news, product launches, webinars, in-person events, or a mix of everything, Restream’s simple yet powerful platform can make it happen. Join the thousands of businesses who have discovered live streaming as a low-overhead, high-return way to build a loyal community and help your customers fall in love with your products. [Try Restream Business](https://restream.io/pricing)