Pre-recorded video
What is a pre-recorded video?
As the name suggests, a pre-recorded video is visual content that’s recorded and edited before it’s broadcasted or shared with the audience. While live streaming happens in real time, pre-recorded videos allow for editing and fine-tuning the content before it reaches the viewers.
Pre-recorded videos are unique because they can be presented to viewers as live-streams, but they have the production value and attention to detail of static video content. Pre-recorded videos are used for online courses, webinars, YouTube content, and more.
Uses of pre-recorded video
Education
Pre-recorded videos have become a staple in online courses and education. Videos allow educators to make comprehensive lectures that students can access and review anytime. When studying for an exam, pre-recorded videos are quite useful to students looking to touch up on the topics they’ve previously learned.
Pre-recorded videos can also be enriched with visual aids, animations, and other elements that make topics easier to understand. A flexible online curriculum complete with pre-recorded videos makes learning much easier and more convenient for students all over the world.
Marketing
In the marketing field, pre-recorded videos can be used for product demonstrations, testimonials, company introductions, and more. These videos allow brands to showcase their products or services in a highly curated and appealing fashion.
Pre-recorded videos can also be optimized for search engines so that they boost online visibility and brand awareness. They can also be easily shared across social networking platforms, reaching a wider audience and driving more traffic to the brand's website.
Benefits of pre-recorded video
Pre-recorded videos are a good medium for creators and viewers alike. Creators can take as much time as needed to prepare and edit the video content, ensuring it’s higher in quality than live streamed content. You can plan, record, and edit a static video at your own pace, and presenting a pre-recorded video like a live event can generate more buzz and viewer engagement than if it were posted online.
For viewers, pre-recorded videos offer more flexibility and convenience than other media. They can watch the video at their own pace, pause and rewind as needed, and even watch the video multiple times. These features are especially great for event recaps, instructional videos, and general user enjoyment.
Creating pre-recorded videos
Planning
The first step in creating a pre-recorded video is planning. Define the purpose of the video, identify your target audience, and outline your content. A well-planned video is more likely to be clear, engaging, and effective in achieving its purpose.
Recording
Once the plan is in place, you should record the parts for your video. You can film your pre-recorded video using professional cameras, digital cameras, or just your smartphone. The filming medium should be tailored to the desired quality and style of your video. Make sure you have good lighting and sound quality while you’re recording the video, too. Viewers will find videos with attention to quality more appealing.
Editing
After recording, the video is then edited to remove any errors, add effects, and further polish the content you’ve filmed. This is where the magic happens and the raw footage is turned into an engaging and professional video. There are countless choices for good editing software that help you.