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IG Live

Instagram, a popular social media platform, has a feature known as IG Live, which allows users to broadcast videos in real time. This feature has gained significant popularity due to its interactive nature, providing a platform for real-time engagement between users and their followers.

What is IG Live?

IG Live is a feature on Instagram that allows users to stream live videos to their followers. The live videos appear in the Stories section of the app and are available for viewing for up to 24 hours after the live session ends. The feature also allows users to interact with their viewers in real time through comments and likes.

IG Live is a powerful tool for personal and business use. For individuals, it provides a platform to share moments, experiences and thoughts in real time. For businesses, it offers a unique opportunity to engage with customers, showcase products or services and build brand awareness.

How to use IG Live

First, you need to open the Instagram app and tap on the camera icon located at the top left corner of the screen. Then, swipe right until you find the Live option. Tap  it and then tap  the Start Live Video button. Once you start a live video, your followers will receive a notification.

During the live session, you can see the number of viewers and their comments. You also have the option to add a comment, turn off comments or pin a comment. When you are done with the live session, you can choose to share the video to your Instagram story or delete it.

Want to grow your viewer base on IG Live? With Restream, your IG Live experience is more versatile and powerful. Use Restream to go live on Instagram from your PC with ease. You can also broadcast your stream on different platforms with Restream, so that your live content impacts more people. Check out our guide on using IG Live from your computer for more info.

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The benefits of IG Live

The main benefits of IG Live are real-time engagement and increased visibility.

Real-time engagement

One of the main benefits of IG Live is that it allows for real-time engagement. Viewers can comment and like during the live session, and the broadcaster can respond to these comments, creating a two-way interaction. This real-time engagement can help build a strong relationship between the broadcaster and the viewers.

For businesses, this real-time engagement can be a powerful tool for customer service and feedback. Businesses can answer customer queries, address concerns and gather feedback during the live session.

Increased visibility

IG Live can help increase visibility on Instagram. When you start a live video, your profile picture appears at the front of the Stories feed, making it more noticeable to your followers. Additionally, Instagram sends a notification to your followers when you start a live video, further increasing your visibility.

For businesses, increased visibility can translate into increased brand awareness and potentially more customers. By regularly hosting live sessions, businesses can stay top of mind for their followers.

Best practices for using IG Live

While using IG Live is quite straightforward, there are a few best practices that can help you make the most of this feature.

  • Have a clear purpose for your live session. Whether it's to share a moment, answer customer queries or showcase a product, having a clear purpose can help you deliver a more engaging live session.
  • Promote your live session in advance. This can help ensure that your followers are aware of the session and can tune in. You can promote your live session through an Instagram post, story or even through other social media platforms.
  • Interact with your viewers during the live session. Respond to comments, ask for feedback and engage in conversation. This interaction can help build a strong relationship with your viewers and make your live sessions more engaging.