LinkedIn Live
LinkedIn Live is a powerful tool that enables users to broadcast real-time video to their LinkedIn network. In this comprehensive guide, we will explore the ins and outs of LinkedIn Live, its benefits, and how you can leverage it to enhance your professional presence.
What is LinkedIn Live?
LinkedIn Live is a live streaming feature on the professional networking platform LinkedIn. It allows users to broadcast video content in real time to their connections and followers.
LinkedIn Live has changed how professionals and businesses communicate, share insights, and build their brand on LinkedIn. Unlike pre-recorded videos that can be edited before posting, LinkedIn Live offers an unfiltered, real-time interaction between the broadcaster and the audience.
The feature was launched in 2019 as an invite-only beta version for selected users in the United States. While it's available to all LinkedIn users, you need to apply to LinkedIn Live before you can host a stream.
Why use LinkedIn Live?
LinkedIn Live offers a great opportunity for entrepreneurs and businesses to interface with other professionals online in real time. It's a perfect way to showcase expertise, share insights, and strengthen your network.
Using LinkedIn Live increases user engagement as well. Live videos on LinkedIn generate 24 times more comments and 7 times more reactions compared to regular video posts. This high level of activity makes LinkedIn Live an effective means of having useful conversations, learning new skills, and building a community around your brand.
How to use LinkedIn Live
Apply for LinkedIn Live
Before you can start broadcasting on LinkedIn Live, you need to apply for access. LinkedIn has set certain criteria for eligibility, which includes a strong record of engagement with your video content and a good standing on the platform.
Once your application is approved, you can start planning your live broadcast. Remember, successful live streaming requires careful planning and preparation to ensure a smooth and engaging broadcast.
Plan your broadcast
Start by defining the purpose of your broadcast. Whether it's a product launch, a Q&A session, or a tutorial, having a clear objective will guide your preparation and help you deliver a focused and engaging stream.
Next, plan your content. Outline the key points you want to cover, and prepare any visuals or props you might need. Remember, live streaming is unedited, so thorough preparation is key to hosting a successful broadcast.
Go live on LinkedIn
After your application is approved by LinkedIn, it's time to go live. Make sure you have a stable internet connection and a quiet, well-lit environment. Start your stream by introducing yourself and the topic, and encourage viewers to engage with comments and questions.
During the broadcast, interact with your audience by responding to comments and questions. This will further encourage insightful discussions and keep your viewers engaged. After the broadcast, you can continue the conversation by responding to any comments you missed during the live session.
Best practices for LinkedIn Live
1. Consistency is key
Consistency is crucial for building an engaged audience. Try to schedule your broadcasts at the same time and day each week to make it easier for your audience to tune in. Remember that building a loyal following on LinkedIn Live is easier if your content is consistently high-quality and relevant.
2. Engage with your audience
Two-way interactions are a core part of live streaming. Encourage viewers to participate in the conversation by asking them questions and listening to their insights. Respond to positive and useful comments during the broadcast to advance live discussion further.
3. Optimize for replay
Not all your followers will be able to catch your broadcast live. That’s why it's important to optimize your live video for replay. Make sure your content is still relevant and engaging even for those who watch it after the live broadcast.