Mixcloud

What is Mixcloud?

Mixcloud is a popular online music streaming platform that caters to creators and fans of radio shows, DJ mixes, podcasts, and other forms of long-form audio content. Mixcloud provides a unique space for audio enthusiasts to share, discover, and connect over shared interests.

Founded in 2008 by a group of University of Cambridge students, Mixcloud has become a prominent site in the audio streaming sphere, with millions of radio shows and active users worldwide. It’s an especially useful platform for live content creators who want to soundtrack their streams without any legal hassles.

What makes Mixcloud unique?

Mixcloud stands out from platforms like Spotify and Apple music for its focus on long-form audio content. While other platforms’ services cater to users who listen to albums and songs, Mixcloud is designed to host radio shows, DJ mixes, and podcasts. It’s an ideal platform for live audio content: DJs, radio presenters, and podcasters can all broadcast their work to a global audience.

Another distinctive feature of Mixcloud is its licensing model. The platform has agreements with various rights organizations, which means that creators can live stream their mixes or shows without worrying about copyright infringement. 

This is a significant advantage over other streaming platforms and social media sites, where copyright issues can often lead to content being taken down. Sites like Twitch and YouTube have sensitive copyright policies, especially when it comes to playing copyrighted music while live streaming. Mixcloud provides a solution by allowing musicians and live creators to stream the music they enjoy worry-free.

Community-centric approach

Mixcloud places a strong emphasis on community building. The site encourages users to follow their favorite creators, join groups of like-minded listeners, and discuss music topics with other users. This approach prompts Mixcloud users to connect with other people through a commonly held passion for music and podcasts.

Mixcloud also provides creators with detailed analytics about their listeners, allowing them to understand their audience better and tailor their content accordingly. This two-way interaction between creators and listeners, especially during music live streams, is important to Mixcloud's user experience.

How to use Mixcloud

To start using Mixcloud, you just need to create an account on the platform. Once your account is set up, you can explore the vast array of genres and music shows available. Try searching for specific creators, or browse through the trending and featured sections to discover new audio content.

If you're a creator, you can upload your content directly to the platform. Mixcloud supports many audio formats and there's no limit to the length of the content you can upload. Once your content is live, you can share it on social media, embed it on your website, or use Mixcloud's promotional tools to reach a wider audience.

Navigating the platform

Mixcloud's user interface is intuitive and easy to navigate. The homepage showcases featured content and trending shows, which lets users discover new content quickly and find their niche. It’s also easy to search Mixcloud for your favorite music and podcasts by creator, show, or genre. 

The platform also offers a mobile app for iOS and Android devices, providing users with the convenience of listening on the go. Just like Spotify and Apple Music, the Mixcloud mobile app is just as powerful and convenient as the regular website on PC.

Monetization on Mixcloud

Mixcloud offers several monetization options for creators who pay for the platform’s premium upgrade. The Mixcloud Select subscription service allows creators to set a monthly subscription price for their content. Subscribers gain access to exclusive content, offline listening, and the ability to directly support their favorite creators.

In addition to Mixcloud Select, the platform also offers advertising and brand partnership opportunities. Creators can earn revenue from pre-roll, mid-roll, and display ads, or collaborate with brands for sponsored content.

Understanding Mixcloud pro

Mixcloud Pro is a subscription service for creators that offers additional features and benefits. These include advanced analytics, the ability to schedule uploads, and priority support. Mixcloud Pro also provides creators with additional monetization options and promotional tools.

It’s important to upgrade to Mixcloud Pro if you intend to use the platform for streaming or want to monetize your content, as both features are only available to Pro users. While Mixcloud Pro comes with a $15 monthly fee, the additional features and benefits it offers can be invaluable for creators looking to grow their audience and improve their music or content.