YouTube Brand Account

What is a YouTube brand account?

A YouTube brand account is a type of Google account that can be used to run a YouTube channel for a business or brands. Unlike a personal YouTube account, brand accounts allow businesses to manage editing permissions for multiple users and make a more curated experience for their viewers. Businesses can reach their audience in a professional and engaging way with a YouTube brand account.

With a YouTube Brand Account, you can manage your business's presence on YouTube, upload videos, comment on other videos, and interact with other YouTube users. It's a great way to build your brand's online presence and connect with your target audience.

What features do brand accounts offer?

Multiple managers

With a YouTube brand account, multiple users can manage the channel, upload videos, respond to comments, and more. This is particularly useful for larger businesses with multiple team members that need access to the same channel. Managers can also coordinate and divide up the tasks for running the channel properly without having to log in and out of the channel.

It’s easy to add and remove managers with a brand account as well. Access to the channel never gets too out of hand this way. Even with multiple people, it’s easy to manage the brand channel and ensure that the right team members have access.

Enhanced branding opportunities

There are also many enhanced branding opportunities for a brand channel on YouTube. You can customize your channel with a brand logo, colors, and other aesthetic details. This is great for creating a consistent brand experience for your viewers and making your channel more recognizable.

You can also create a custom URL for your brand’s YouTube account, making it easier for your audience to find and remember your channel. This can be particularly useful for businesses that want to increase their visibility on YouTube while maintaining a curated image.

Setting up a YouTube brand account

Setting up a YouTube Brand Account is a straightforward process. You'll need to have a Google Account to get started. If you don't have one, you can easily create one for free.

Once you have a Google Account, you’ll be asked to enter some basic information about your business, such as your company name and contact information. You can also choose to customize your channel with your brand's logo while setting up the channel. After you do that, you should be set up with a brand account!

Managing your YouTube brand account

Adding and Removing Managers

To add a manager to your brand account, you'll need to go to your account settings and select the "Add or remove manager(s)" option. From there, you can enter the Gmail address of the person you want to add as a manager.

To remove a manager, just go to the same settings page and select the "Remove" option next to the manager's name. This will remove their access to your account.

Uploading videos

Uploading videos to your YouTube brand account is similar to uploading videos to a personal YouTube account. You'll need to select the "Upload video" option from your account dashboard, choose the video file you want to upload, and enter some basic information about the video, such as its title and description.

You can also choose to add tags to your video to help it appear in relevant search results, and select a thumbnail image for your video to appear in search results and on your channel page.

Optimizing your YouTube brand account

Once you’ve started managing your YouTube brand account, it's important to optimize it to get the most out of your channel. It will help to research some SEO techniques to help your videos appear in relevant search results. It’s also a good practice to engage with your audience through comments and regularly upload new videos to stay active.

By taking the time to optimize your YouTube brand account, you can increase your visibility on YouTube, attract more viewers to your channel, and ultimately, grow your business.