Consider this: live videos capture viewers’ attention for 10 to 20 times longer than on-demand content. But going live comes with its own set of challenges: technical glitches, on-air flubs and of course being stuck in front of your computer. If only there was a way to have the best of both worlds…
Great news! You totally can. Live streaming pre-recorded videos delivers all the benefits of going live while sidestepping the drawbacks. Plus, it’s easy to do.
Pre-recorded streaming is exactly what it sounds like. You upload a recording and schedule it to stream at a certain time. Your video then appears with a LIVE tag on end platforms and in your followers’ feeds at the time you chose.
Restream calls this Upload and Stream. What can we say? We like to keep things simple.
Now for the hacks.