Facebook and YouTube are two of the most popular websites in the world. Facebook has 2.7 billion active monthly users globally, and YouTube’s users account for about one-third of the internet. Both of these platforms have a live video streaming service, allowing you to put your live stream in front of potentially millions of viewers. So it’s no wonder so many live streamers are interested in streaming to Facebook and YouTube at the same time. It saves time and doubles the audience.
But how do you stream to Facebook and YouTube simultaneously? It’s simpler than you think! Regardless of your live streaming experience, you can easily start broadcasting to multiple platforms at the same time. All you need is a piece of specialized software, hardware, or a streaming service that will deliver your stream to multiple platforms. It’s called multistreaming, and it’s something anyone can easily and professionally do at home.
If you are new to the live streaming concept, keep reading. We’ll explain the basics and share some simple instructions to get you started. However, if you’re already familiar with live streaming, simply hop over to the topic you’re interested in down below:
Why you should be live streaming
Nowadays, social media algorithms are set to promote live content over pre-recorded videos. There’s also greater competition in the on-demand video market. Apart from these two major benefits, live streaming also has several significant advantages.
- Cost-efficiency. Live streaming can literally cost you nothing except for your time. You can grab a smartphone or computer, launch an app, tap a few buttons, and you’re live streaming. And if you want to make professional content, creating live videos can be ten times cheaper than producing a short pre-recorded video, editing it, and buying time on TV to put it in front of your audience.
- Real-time communication with the audience. Live streaming allows content creators to engage with their audiences in real time. This is one of the reasons why live streaming has gotten so incredibly popular. Real-time communication creates the feeling of presence, connects viewers directly and instantaneously to content creators, and keeps people truly entertained.
- Bigger audience reach. Live streaming is global — it unites people on one platform across the world. And multistreaming truly erases boundaries and sets a new standard for audience reach. Instead of streaming to just one platform, like YouTube or Facebook, you can stream to all of them simultaneously, massively increasing the number of active viewers!
- Raising brand awareness. The possibility of glitches or mishaps during a live video shouldn’t stop you from live streaming. If done the right way, live content can have a positive effect on your brand’s reputation and increase awareness. Live videos are also perfect for behind-the-scenes looks and Q&As, which help build a community loyal to your brand.
What do you need to multistream to Facebook and YouTube?
If you want to stream to multiple websites, the first thing you should do is make sure you have accounts on those websites. Facebook allows you to stream directly to your profile, page, or group. YouTube asks you to enable the live streaming feature before you can go live.
Next, you’ll need some gear or software that has multistreaming capabilities. Your options include multi-channel physical encoders, multistreaming software, and cloud services. Each choice has its own pros and cons, with cloud services usually being the most practical, budget-friendly solution.
The next step is connecting a multistreaming device or service to your streaming platforms. Depending on your choice of multistreaming gear or service, this can be as easy as logging into a social media platform or as hard as figuring out a sophisticated piece of hardware.
Once you’re done connecting your platforms, you’re ready to start multistreaming.
How to stream to Facebook and YouTube at the same time using Restream
Multistreaming has a very low barrier to entry. People who stream live video often already have the gear they need: camera, microphone, and an internet connection. What else do you need? One more tool for multistreaming is reliable software designed to help you broadcast to multiple platforms at once.
With Restream Studio, you can easily stream to Facebook Live, YouTube Live, and more than thirty other popular platforms like LinkedIn, Twitter, and Twitch, at the same time. Restream Studio allows you to create professional live streams in just one browser tab: stream in Full HD, invite guests, share your screen with the audience, add custom graphics, and more. Multistreaming is great, but multistreaming with Restream Studio is even better! The biggest advantages of Restream Studio for live streaming are:
- Starting a live stream is super easy for both beginners and professionals.
- Multistreaming allows you to truly maximize audience reach.
- Customization options in Restream Studio allow you to improve brand recognition — you can add custom or premade overlays, logos, and backgrounds to your stream.
- Moderate all your live chat messages across all platforms in one place with Restream Chat.
- Invite guests directly to your live stream and host live Q&As, talk shows, and interviews.
- Live stream in Full HD.
- Upload your pre-recorded videos and use them as pre-rolls.
- Save recordings of your live stream to use as smaller clips on social media or to convert into a podcast.
- Add your Restream Studio feed as a source in another streaming software, such as Zoom or OBS Studio, with RTMP Source.
- Split-track recording separates each voice on your live stream into a separate audio track, so turning your live stream recording into a podcast is easier than ever.
- Add copyright-free background music to set the tone for your stream, available in several genres and with tracks that play infinitely, so there’s no need to switch them in the middle of your stream!
- Make your stream visually engaging with our pre-made animated backgrounds.
How to multistream with Restream Studio:
- Create an account at Restream.io. Once you’re logged in, click on the “add channel” button.
- Connect your Facebook Live and YouTube Live (or any other platforms you would like to stream to) with Restream.
- Click on “Live Studio” on the left side menu.
- Adjust your Restream Studio settings, add your camera and microphone, and make sure your streaming set-up is fine-tuned.
- Go live!
Why stream to Facebook and YouTube at the same time?
The live streaming industry grew 99% between April 2019 and April 2020, and the live streaming market is estimated to be worth more than $180 billion by 2027, according to Grand View Research.
Why? Live videos now have much-improved buffering and start times than before. With better-quality live streams, it’s no surprise that 82% of people prefer watching a live video to reading a blog.
Despite new live streaming platforms emerging and taking slivers of the market share, the top streaming giants seem to be immovable. The most popular live streaming platforms are Twitch, Facebook Live, and YouTube Live. Other honorable mentions include socials like LinkedIn Live, Twitter, Instagram, and Snapchat.
Out of the many social networks with live video platforms, Facebook and YouTube are arguably the most popular. Both have a wide appeal, as they’re places where you can reach niche communities with your content.
The benefits of streaming to Facebook and YouTube simultaneously are huge:
- Get access to 2.85 billion monthly active users worldwide on Facebook as of Q1 2021.
- Facebook’s users are a wide demographic representation.
- Use Audience Insights — Facebook’s first-in-class audience intelligence tool.
- YouTube is the world’s second most visited search engine, conveniently owned by the world’s premier search engine, which has some clear benefits for SEO.
- Get access to more than two billion monthly active users on YouTube, including the elderly.
- YouTube is a platform driven by video content.
- Both platforms have monetization options.
Both platforms also have tools to help you grow your follower base. Using Facebook Live and YouTube Live together is a smart choice because it offers promotion, growth, networking, and monetization — all important tools for content creators. But these two streaming platforms have a few major differences that live streamers should keep in mind.
- Although both Facebook and YouTube are technically considered social media platforms, YouTube has a foundation as a video-hosting service, whereas Facebook does not. The format of your live stream should reflect this difference. For instance, live behind-the-scenes videos and Q&As that are more informal might drive more viewers on Facebook, but live videos with better visual quality and a higher production value tend to perform better on YouTube.
- Facebook Live and YouTube Live differ in video resolution. Facebook Live doesn’t support Full HD, whereas YouTube allows for live streaming in 4K@60fps. This means you cannot make the most of your high-quality, professional streaming set-up when going live on Facebook. Streaming on YouTube, on the other hand, can justify spending a lot of money on a camera, mic, lights, and other equipment.
- The audience on Facebook differs from the audience on YouTube by age and interest. Therefore, give both the topic and form of your live streams some thought. Young people tend to visit YouTube more often than Facebook. Unsurprisingly, Facebook is more popular with people aged 30+.
- Facebook Live allows for audience segmentation; YouTube Live doesn’t. Audience segmentation allows you to target a specific audience, which is rather difficult on YouTube Live. However, you can use it to your advantage when creating live content on Facebook. Another option is to adapt your videos to a more general audience.
- YouTube Live has easy-to-use and advantageous monetization options for individual content creators, including ad revenue, channel memberships, the merchandise shelf, Super Chat and Super Stickers, YouTube Premium revenue, and ticketing for performance artists. Facebook Live has fewer options but has recently been working on expanding monetization for live content creators. Facebook allows live streamers to use in-stream ads, add paid subscriptions to pages and groups, and opt for branded content collaboration.
Read later: Restream tools and features — Full guide 📍
It’s no secret that live streaming is on the rise. The 2020 pandemic boosted the growth of live streaming exponentially as well. Traditional TV is dying out, while the online video market is growing bigger each day. Only 42% of people in the US hold on to their cable subscriptions so they can watch live TV. Top marketers, including Neil Patel, believe that businesses should incorporate live streaming in their marketing strategies in 2021.
With live streaming becoming so common, it’s a good thing you don’t have to choose a single platform to stream to. With Restream Studio, you can broadcast on both YouTube and Facebook at the same time. In fact, you can live stream to all your favorite platforms, including LinkedIn Live, Twitter, Twitch, and more. Multistreaming is the best way to maximize your audience reach, increase brand awareness, and boost your sales. And most importantly, it is super easy. With Restream Studio, you’ll be multistreaming to Facebook and YouTube like a pro in no time.