Facebook and YouTube are two of the three most popular websites in the world. Both have a live video streaming service, so it’s no wonder so many people are interested in learning how to stream to Facebook and YouTube at the same time. It only makes sense to save time, double the audience, and do it all at once.
But how does one stream to Facebook and YouTube at the same time? It’s super simple! Regardless of your knowledge about live streaming, you can easily start broadcasting to multiple platforms at the same time. All you need is just a piece of specialized software, hardware, or a streaming service that will take your stream and deliver it to multiple platforms. It’s called multistreaming, and it’s something anyone can easily and professionally do at home.
If you are new to the live streaming concept, keep reading this article, as we explain the basics and share some simple instructions in a friendly and understandable fashion. However, if you are already familiar with live streaming, simply hop over to the topic you’re interested in down below:
Why you should actively be using live streaming
Nowadays, social media algorithms are set to promote live content more in comparison to pre-recorded videos. Not to mention, there’s greater competition in the on-demand video market. This brings us to the point that live streaming is already much more beneficial on this basis. Let’s now go through the most significant advantages of live streaming.
- Cost-efficiency. The one factor that stands out is that live streaming can literally cost you nothing except for your time. It is as simple as grabbing your phone or computer and hitting a few buttons. And even if you want to make professional content, it can be ten times cheaper than producing a short pre-recorded video, editing it, and buying time on TV to finally share it with the audience.
- Real-time communication with the audience. Live streaming allows content creators to engage with the audience in real time. Arguably, it is thanks to this factor that live streaming has gotten so incredibly popular. Real-time communication creates the feeling of presence, saves a lot of time for the viewers, and keeps them truly entertained.
- Bigger audience reach. When it comes to global effectiveness, live streaming unites people on one platform across the world. Meanwhile, multistreaming truly erases the boundaries and sets a new standard for audience reach. Instead of streaming to just one platform, like YouTube or Facebook, you can be streaming to all of them simultaneously, thus massively increasing the number of active viewers!
- Raising brand awareness. The possibility of embarrassing failures during a live video shouldn’t stop you from doing them. In fact. If done the right way, live content can create a hugely positive effect on your brand’s reputation and increase awareness. Moreover, behind-the-scenes and Q&As can magically turn an ordinary community into the most loyal one.
What do you need to multistream to Facebook and YouTube?
If you want to stream to multiple websites, the very first thing you need to do is make sure you have accounts on those websites. Facebook allows you to stream directly to your profile or page. YouTube asks you to enable the live streaming feature before you’re able to use it.
Next, you’ll need to get your hands on some gear or software that has multistream capabilities. Your options include multi-channel physical encoders, multistreaming software, and cloud services. Each choice has its own pros and cons, with cloud services usually being the best, budget-friendliest solution.
The next step is connecting a multistreaming device or service with your streaming platforms. Depending on your choice of multistreaming gear or service, this can be as easy as logging into a social media platform or as hard as trying to figure out a fairly sophisticated piece of hardware.
Once you’re done with it, you’re ready to start multistreaming. Of course, you can get much better results from your streams if you understand why it’s a good idea to simulcast to these two platforms. Let’s see why Facebook and YouTube are such good choices.
How to stream to Facebook and YouTube at the same time using Restream
Multistreaming has a very low entry bar. People who stream video already have the gear they need. The camera is there, the microphone, the internet connection. What else is needed? One more thing required for you to start broadcasting on multiple platforms is a reliable software designed especially for that purpose.
With Restream Studio you can easily stream to Facebook Live, YouTube Live, and every other platform, like LinkedIn, Twitter, Twitch, etc., at the same time. Restream Studio allows you to create professional live streams in just one browser tab: stream in Full HD, invite guests, share your screen with the audience, and more cool features! Multistreaming is great, but multistreaming with Restream Studio is even better! Here are the most notable advantages of using Restream Studio:
- Starting a live stream is super easy for both beginners and professionals.
- Multistreaming allows you to truly maximize audience reach.
- Customization options in Restream Studio allow you to improve brand recognition: you can add custom or premade overlays, logos, and backgrounds to your stream.
- You’ll have fewer open tabs, as Restream Chat gathers all messages across all platforms in one place.
- Invite guests directly to your live stream and host live Q&As, talk shows, and interviews.
- Live stream in Full HD.
- Upload your pre-recorded videos and use them as prerolls.
Restream Studio also has some additional features you can use to make your Facebook and YouTube multistream richer in content. For example, you can share your screen with the viewers or moderate your live chat, which can surely come in handy.
How to multistream with Restream Studio:
- Create a profile, then click on the “add channel” button.
- Connect your Facebook Live and YouTube Live (or any other platforms you would like to stream to) with Restream.
- Jump over to your Restream Studio.
- Adjust your settings and make sure your streaming set-up is fine-tuned.
- Go live! It’s that simple.
Why stream to Facebook and YouTube at the same time?
The live streaming industry, in general, grew 99% between April 2019 and April 2020, and the live streaming market is estimated to be worth more than $180 billion by 2027, according to Grand View Research. Why? The answer is pretty simple yet astonishing. Live videos now have much improved buffering and start times than before. With that in mind, as much as 80% of people prefer watching a live video to reading a blog.
Despite new live streaming platforms emerging every now and then, the top giants seem to be immovable. The most popular live streaming platforms are Twitch, Facebook Live, and YouTube Live. Other honorable mentions include socials like LinkedIn, Twitter, Instagram, and Snapchat.
Out of the many live streaming combinations of social networks and video platforms, Facebook and YouTube are arguably the best one. Both of them have a wide appeal, as evident from their popularity. Moreover, they are also two places where you can reach niche communities with your content.
The power you get when streaming content on these platforms simultaneously is a combination of the following factors:
- Access to 3.2 billion monthly active users worldwide on Facebook
- A decent demographic representation of users on Facebook
- Audience Insights — Facebook’s first-in-class audience intelligence tool
- YouTube is the world’s second most visited search engine, conveniently owned by the world’s premier search engine, which has some clear benefits for SEO.
- Access to more than two billion monthly active users on YouTube, including the elderly
- A platform built around video as a form of content
- Monetization options
Both platforms also give you the tools to stay in touch with your follower base and grow it. Using Facebook Live and YouTube Live is a smart choice because it covers all the important aspects for content creators, including promotion, growth, networking, and monetization. That’s pretty much all you need. But what are the main differences between the two streaming platforms?
- Facebook Live is based on a social network. YouTube Live, on the other hand, is based on the video-hosting service. The choice of the live streaming form should reflect this difference. For instance, simple live behind-the-scenes and Q&As might drive more audience on Facebook, whereas live videos focusing on visual quality should perform better on YouTube.
- There’s a difference in video resolution. Facebook Live doesn’t support Full HD, whereas YouTube allows live streaming in 4K@60fps. This means you cannot make the most of your super professional streaming set-up when streaming on Facebook. YouTube, on the other hand, can give you reasons for spending so much money on a camera and other equipment.
- The audience on Facebook differs from the audience on YouTube by age and interest. Therefore, it is important to thoughtfully choose both the topic and form of your live streams. Young people tend to visit YouTube more often than Facebook. Unsurprisingly, Facebook is more popular with people aged 30+.
- Facebook Live allows for audience segmentation; YouTube Live doesn’t. This means targeting a specific audience is rather difficult on YouTube Live. Use this to your advantage when creating your live content on Facebook. Another option is to adapt your videos to the general audience.
- YouTube Live has easy and very beneficial monetization options for individuals. Facebook Live has just implemented new ideas, meaning they can change over time. The options the two platforms have really differ from each other and are basically designed to eliminate the opponent. Regardless, businesses are not usually interested in those, as their goal is to promote their products or services and increase sales via live streaming.
It’s not a big secret that live streaming is on the rise. And due to the global pandemic, it has gotten even more popular. Traditional TV and newspapers are dying, while the video market is growing bigger each day. Top marketers, including Neil Patel, believe that businesses should incorporate live streaming in their marketing strategies in 2021.
Good thing you don’t really need to choose a platform to stream to. With Restream Studio you can broadcast on both YouTube and Facebook at the same time. In fact, you can live stream to as many platforms as you want, including LinkedIn, Twitter, Twitch, etc. Multistreaming is the best way to maximize your audience reach, increase brand awareness, and boost your sales. And most importantly, it is super easy. With Restream Studio, you’ll be multistreaming to Facebook and YouTube like a pro in no time, without breaking a sweat.