Earlier this year, LinkedIn announced LinkedIn Live — the next highly anticipated feature from the social networking giant with over half a billion individuals, companies, and organization signed up. Since then, LinkedIn has begun rolling out beta access to their live streaming solution, and we are thrilled to help be a part of this roll-out.
Yes, you read that correctly! Restream is exceptionally excited to announce that starting today, we’ve officially partnered & integrated with LinkedIn to launch Linkedin Live as a brand new supported platform. Now you can easily multistream to a LinkedIn personal or company page along with YouTube, Twitch, Twitter, Facebook, and many others, all at the same time.
Why you may want to stream to LinkedIn?
As the largest professional network on the web, Linkedin has enabled an incredible platform of individuals, influencers, thought leaders, companies, and organizations to build a professional brand and engage with their community. If you are growing a professional brand through live content, LinkedIn is now a MUST to explore.
Here are a few use cases for why you’ll need to incorporate LinkedIn Live into your next multistream…
Building a brand as an influencer or thought leader. You have lessons to share with the world and a professional network of LinkedIn connections that are ready to hear from you. You may already engage with your community on LinkedIn through sharing articles, videos, or other posts. Going live on LinkedIn will elevate your brand as an influencer or thought leader through notifying your community when you go live so that they can tune in, and so that you can engage with them in real time!
Product releases and demos. If you are rolling out a new product, LinkedIn Live is a great way to share a new product with your community, and answer questions in real time. Once you go live the video will be archived on your company page for future visitors to see and easily share.
Streaming events, Q & A sessions, or conferences. Live is becoming more and more a part of professional events and conferences, and LinkedIn Live has now unlocked a great way to share live interviews, Q&A sessions, fireside chats, speeches, events, and conferences with your companies community of followers. Easily streamable to personal pages as well as company / organizational pages.
How to stream to LinkedIn using Restream
Given that LinkedIn Live is still in Beta access, if you would like to go live on LinkedIn, you will need to apply for LinkedIn Live beta access. Here is a setup video and help center article that we have created to walk you through how to set up your account.