Live video streaming is the next revolutionary notion you are going to include in your marketing strategy. Video content marketing is a billion dollar opportunity. Just have a look at the statistics:
As you can see, live video streaming is the most profitable way of video marketing. So why miss this opportunity? Keep reading to learn more about how you can use live video streaming for your business.
1. Have pre-event teasers and notifications
Before the main event, your audience has to be notified about it. Make teaser videos, images and share them on your social media channels (don’t forget to include an engaging caption). It is best to start your pre-event campaign at least two weeks prior to the live video streaming.
Another great way to notify your audience about your live video streaming is to use pre-created messages. For example, when you go live with Restream, the Social Alerts feature will automatically post your live video stream to all the connected channels.
2. Live stream hot events and product launches
One of the best ways to get sales from your live video is to live stream new product launches. Product demonstration videos are always interesting especially when you show how to use it and the desired result your product will bring.
A really good way to drive sales from live video streaming during product launches is to invite an industry influencer. Their opinion is going to be highly important for your audience. People usually avoid trying new products without having much information about it. When they see a live example of product usage, they will feel less stressed about buying something new.
Here, you can offer the “Buy Now” discount about which we will talk more about below.
3. Offer “Buy Now” discounts
Lots of people are impulsive buyers. They will make a purchase if they are not in the mood, for example, and think a new product will make them happy. Another reason could be a huge discount with a limited time period. This is your chance to promote your product in your live video and offer discounts to the viewers who will buy it now, till the end of the live video streaming.
Your viewers will think they have the last chance to buy your product at a low-cost. Some will boast they were among the first ones to have the product.
Don’t forget to repeatedly mention about your discounts and the deadline for making a purchase - till we are live!
4. Organize live auctions and competitions
This is similar to having “Buy Now” discounts. However, it’s not completely the same. This is more challenging as your viewers are going to compete against each other to be the only winner.
This could be in the form of question-answers. Ask questions about your brand/product and the first commenter will get that product for free or with a great discount. This will raise awareness of your products.
There will surely be users who have always wanted to purchase your products but couldn’t afford to do so. They will not miss this chance and will become a happy customer and later, your brand advocate.
5. Make your live video streaming a webinar
If you have really powerful content and you are sure there is a lot of demand for it, make it a webinar, go live and monetize your live video webinar. You will have the right to charge for it as exclusive information.
Webinars take lots of preparation so make sure what you offer is worth the effort you put in the organizational phase. Unless you have something really valuable and exclusive, it’s not worth hosting a webinar.
Also, make sure you have an email marketing campaign ready for your live webinar streaming subscribers.
6. Stream to multiple platforms
Don’t just choose one platform to go live. This will reduce the chances of monetizing your live video. Stream to all the channels your audience is on. This will give you an additional chance to run ads on your videos.
One thing you need is to make sure all of the comments are accessible from one tool. Restream Chat feature will help you stay connected with all of your audience.
These are the main six reasons you would want to consider live video streaming for. Remember that this is all about building a strong relationship with your audience and creating a buzz, a strong demand for your brand.